Content & Digital Marketing Manager (Freelance)

About the Role

This role combines creative content development with strategic digital marketing, focusing on building brand awareness, driving customer acquisition and supporting sustainable growth.

You'll work closely with the founder to develop and execute marketing strategies, create engaging content and manage our digital marketing activities across social media, email and paid advertising. The role requires both a strong understanding of contemporary fashion aesthetics and the ability to translate creative ideas into measurable results.

Your Responsibilities

Content & Social Media

• Research & develop creative content concepts and manage Instagram, TikTok and Pinterest.
• Independently create and edit visual content, including Reels, short-form videos and graphics.
• Initiate and support content production, including small shoots, behind-the-scenes content and AI-generated visuals.
• Research creative trends and references while maintaining the brand's visual identity.

Marketing Strategy & Campaigns

• Develop and implement marketing strategies to strengthen brand awareness, engagement and sales.
• Own the marketing calendar and proactively plan product launches, seasonal campaigns and promotional activities.
• Analyze marketing performance and identify opportunities for improvement.

Performance & Email Marketing

• Independently manage and optimize Meta Ads campaigns.
• Develop and test advertising creatives.
• Manage Klaviyo, including newsletter creation, email flows, automations and customer segmentation.

Communications & Collaboration

• Coordinate influencer collaborations and support PR outreach.
• Work closely with the founder and coordinate a Marketing Intern.
• Use tools such as ChatGPT, Claude, Higgsfield, CapCut, Notion to support content creation and improve workflows.

Requirements

• Previous experience with a premium fashion, jewelry, footwear or accessories brand.
• Excellent visual eye and strong understanding of contemporary fashion aesthetics.
• Proven experience in content creation, social media management and digital marketing.
• Hands-on experience with Meta Ads and Klaviyo.
• Video editing skills and familiarity with AI-generative tools.
• Strategic and analytical mindset with the ability to translate insights into action.
• Highly organized, proactive and comfortable managing projects independently.
• Excellent written and spoken English.

Nice to Have

• Experience with Pinterest Ads, Google Ads & Google Analytics.
• Photography, videography or graphic design skills.
• Experience coordinating small creative teams.

What Matters Most

This is not a traditional social media role. We're looking for someone who understands that great content is only one part of effective marketing and who is equally interested in the strategy, performance and business impact behind it.

You should be comfortable creating structure, setting your own priorities, proactively identifying what needs to happen next and taking responsibility for driving projects forward without being managed every day.

If you're excited by the idea of helping build an independent fashion brand and enjoy taking responsibility beyond your defined tasks, we'd love to hear from you.